New identity unites more than eight decades of regional leadership under one brand focused on Southwestern Pennsylvania's future

PITTSBURGH, Nov. 11, 2026 /PRNewswire/ -- Wavestone recently partnered with the Pittsburgh Regional Alliance (Alliance), formerly the Allegheny Conference on Community Development, to bring a new brand to market that more clearly represents its mission, regional reach and role in driving economic growth across Southwestern Pennsylvania. 

The change brings more than eight decades of regional leadership under the Pittsburgh Regional Alliance name, creating one unified platform for economic development, policy and business growth across the region's 10 counties. 

The new identity reflects an organization with deep roots in Pittsburgh and a broader regional mandate for the future. Its new tagline, "Uniting Leaders. Empowering Progress.", captures the Alliance's longstanding role bringing together business, civic and public-sector leaders while sharpening how it presents the region to companies, investors and talent nationally and globally. 

"For more than 80 years, this organization has brought leaders together around the issues and opportunities that shape our region," said Stefani Pashman, CEO of the Pittsburgh Regional Alliance. "This new brand gives us a clearer, stronger way to tell that story. Pittsburgh Regional Alliance reflects who we are today, the full region we represent and our ambition for what we can accomplish together." 

To bring the new brand to market, Wavestone worked alongside the Alliance on an accelerated transformation spanning brand strategy and activation, messaging, the transition from the legacy brand, digital integration, website development and launch execution. 

Wavestone led an integrated, end-to-end transformation that included brand positioning and messaging architecture. development of the Alliance's new logo, visual identity and brand standards, a unified digital strategy and website spanning information architecture, design, development and content migration, and a comprehensive set of launch and adoption materials for leadership, employees, investors, media and digital channels. The team also developed the legacy-brand transition strategy and supported launch coordination and technical go-live, connecting strategy, creative, digital and organizational adoption within a single program. 

In less than 13 weeks, the team consolidated a fragmented ecosystem of four overlapping brands into one unified identity, created a complete brand and messaging system, built and launched a new digital experience and equipped the Alliance with a coordinated suite of digital, social, press, leadership and organizational assets for launch. The work culminated in the October 14 public launch, bringing the new identity and digital platform to market on schedule. 

"The Alliance team had a clear vision for where the organization and the region needed to go," said Mike McClaine, Partner and North America Lead, Wavestone. "Our job was to turn that vision into something people could immediately understand, see and experience, from the positioning and messaging to the visual identity and digital presence. Doing that on such an accelerated timeline made the collaboration especially important. We're proud to have played a role in this next chapter for an organization and a region that mean a great deal to Pittsburgh." 

The Pittsburgh Regional Alliance introduced its new identity at its Energy and Industrial Future Summit in Downtown Pittsburgh, bringing together regional business leaders to discuss opportunities shaping Southwestern Pennsylvania's economy. 

The new brand and website are now live at pittsburghregion.org. 

About the Pittsburgh Regional Alliance 

The Pittsburgh Regional Alliance (formerly the Allegheny Conference on Community Development) is the nonpartisan, private-sector-led partnership that unites Southwestern Pennsylvania's leaders across all 10 counties and 250+ member organizations to drive economic growth and expand opportunity, backed by the civic strength that makes it possible. Serving the region since 1944. For more information, visit PittsburghRegion.org. 

About Wavestone 

Wavestone is a leading consulting firm operating at the intersection of business and technology. The firm helps organizations scale new ways of working, transform operations, and reinvent business models in the age of AI.

With 6,000 employees across Europe and North America, Wavestone delivers end-to-end consulting services that combine business, transformation, and technology expertise. The firm integrates AI across its capabilities and delivery approach, helping clients turn potential into tangible, sustainable value.

Wavestone is listed on Euronext Paris and is certified as a Great Place to Work®.

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SOURCE Wavestone